German media company Axel Springer has agreed a partnership with digital sports content and media group Perform that includes rights to the Bundesliga, the top division of domestic football.
The agreement will see Axel Springer’s multimedia brand Bild link up with DAZN, Perform’s new OTT sports subscription service, which launched in Germany, Austria and Switzerland yesterday (Wednesday).
Under the content partnership, DAZN has acquired pay highlights rights from the 2016-17 season enabling it to offer goals from every Bundesliga and 2. Bundesliga match up to the end of the 2020-21 campaign.
The partnership allows Bild to show free highlight clips from the first and second division of the Bundesliga until 2020-21. Sport Bild is also included in the partnership and will present highlight clips, accompanied by other coverage. The videos will be accessible every Monday from midnight on Bild.de and SportBild.de.
Furthermore, starting from the 2016-17 season, highlight clips from Spain’s LaLiga, Italy’s Serie A, England’s Premier League and France’s Ligue 1 – as well as highlight clips from American football and basketball leagues the NFL and NBA, will be freely accessible on Bild.de and SportBild.de.