Bayern Munich teams up with MSN in US content drive

German Bundesliga champion Bayern Munich has announced a US content partnership with Microsoft’s web portal MSN.

Under the agreement, the football club will provide MSN with exclusive video and editorial content.

Bayern has claimed the partnership represents a first by stating it will be the maiden sports team to boast a dedicated presence within MSN’s American output.

Bayern Munich chief executive Karl-Heinz Rummenigge said: “The media cooperation with MSN is another important step in our international strategy.”

In April last year, Bayern Munich opened its first overseas office in New York.