Newspaper publisher Axel Springer has expanded the reach of its online highlights clips package for football’s German Bundesliga by agreeing a partnership with video-sharing website YouTube.
Under the terms of the deal, the Bundesliga bei Bild service will be provided via the YouTube channel of German newspaper Bild.
The 90-second game highlight clips will be available via Bild’s YouTube channel from midnight on Mondays. Bild will also produce a new Bundesliga magazine show, which will be available via its official website and YouTube channel.
Stefan Betzold, managing director of Bild Digital, said: “With the YouTube presence, we are opening an additional portal for our content. We want to inspire even younger target groups for Bild and our Bundesliga deal.”
The length of the deal was not disclosed, but Axel Springer’s agreement to show highlights clips of the Bundesliga will run until the end of the 2016-17 season.