Indian pay-television broadcaster Neo Sports has acquired rights to Twenty20 cricket competition the Bangladesh Premier League.
The BPL returns after a one-year hiatus this month. The third edition of the franchise-based league begins on November 22 and runs through to December 15.
Neo Sports has agreed an initial one-season deal for the BPL rights, with a view towards extending the arrangement.
Neo Sports executive vice-president of programming Mautik Tolia told the indiantelevision.com website: “We will use our network as well as other broadcasters to promote the tourney. Also, from what we have witnessed so far, the league has been hugely popular among youth and we will be targeting them through digital media too.”
Although no Indian players will feature in the BPL, a host of international stars are due to compete. Sri Lanka Cricket yesterday (Wednesday) agreed to the release of seven top players, including Tillakaratne Dilshan (pictured), Sachithra Senanayake and Ajantha Mendis.