Bangladesh Premier League secures Indian rights partner

Indian pay-television broadcaster Neo Sports has acquired rights to Twenty20 cricket competition the Bangladesh Premier League.

The BPL returns after a one-year hiatus this month. The third edition of the franchise-based league begins on November 22 and runs through to December 15.

Neo Sports has agreed an initial one-season deal for the BPL rights, with a view towards extending the arrangement.

Neo Sports executive vice-president of programming Mautik Tolia told the indiantelevision.com website: “We will use our network as well as other broadcasters to promote the tourney. Also, from what we have witnessed so far, the league has been hugely popular among youth and we will be targeting them through digital media too.”

Although no Indian players will feature in the BPL, a host of international stars are due to compete. Sri Lanka Cricket yesterday (Wednesday) agreed to the release of seven top players, including Tillakaratne Dilshan (pictured), Sachithra Senanayake and Ajantha Mendis.

Most recent

Pay-television broadcaster BT Sport took advantage of Sky’s long-running concerns over wrestling body WWE’s OTT service to grab WWE rights in the UK and Ireland from its rival at a steep discount, SportBusiness Media understands.

As TikTok has grown into one of the world's most popular social-media apps during the past year, the short-form video-sharing platform has become an important tool for sports rights-holders to expand and engage their fanbases. 

Turkish agency Saran has negotiated a price reduction for rights to the English Premier League for the 2019-22 cycle, SportBusiness Media understands, the first time it has achieved this since acquiring the property at the turn of the decade.

Mola TV, the new entrant to Indonesia’s sports broadcasting market, is employing a novel strategy straddling pay-television, free-to-air and digital distribution channels to exploit the Premier League rights it has acquired for the upcoming 2019-22 cycle.