Barcelona has sealed a partnership with Twitter that will allow the Spanish LaLiga football club to expand its presence on the social media website.
Under the deal, Barcelona will be able to introduce advertisements, featuring the club and its sponsors, via the Twitter Amplify service.
In the first phase, the content will be accessible via the club’s Twitter account in Spanish in order to reach the Latin American market.
“This project meets part of FC Barcelona’s objective to integrate its digital channels and social media networks within the strategy of giving visibility to its sponsors,” Barcelona’s director of new technologies, Didac Lee, said.
Glenn Brown, director of Twitter Amplify, added: “This agreement represents a unique opportunity to develop a sponsorship package with Barcelona, one of the biggest football clubs in the world, and connect brands with millions of football fans via Twitter in Europe, Latin America and around the world.”