Battling Viaplay retains Superliga rights to 2030, TV2 back in picture

(Marvin Ibo Guengoer - GES Sportfoto/Getty Images)
(Marvin Ibo Guengoer - GES Sportfoto/Getty Images)

TV2, the government-owned broadcaster in Denmark, and Viaplay have landed domestic media rights to the Danish Superliga in new six-year deals that strengthen the embattled latter's portfolio ahead of any potential sale.

You need to be a SportBusiness Media subscriber to view this content

Talk to our team of experts to learn more about the benefits of subscribing

Already have an account? Sign in here