HomeNewsFootballScotland

BBC Scotland and Premier Sports to share Scottish Cup rights

Pay-television broadcaster Premier Sports will replace rival Sky to broadcast the Scottish Cup alongside BBC Scotland for the next six seasons, from 2018-19 to 2023-24.

The Scottish Football Association has also announced a six-season deal with the IMG agency that will enable to agency to market the Scottish Cup’s international rights.

From 2019-20, BBC Scotland will cover one live match in the first three rounds of the Scottish Cup, whilst both broadcasters will cover two exclusive live matches each from rounds four to six. Premier Sports will broadcast one semi-match exclusively but will share coverage of the other, and the final, with BBC Scotland.

Sky has held Scottish Cup rights alongside BBC Scotland for the past four seasons, from 2014-15 to 2017-18. Sky’s deal included rights to friendly matches of the Scottish national team and Scottish FA Youth Cup.

The international deal with IMG includes all live, betting, archive and digital clips rights.

The deals have been announced when the Scottish Professional Football League are in negotiations for its own domestic media rights. It launched a tender from 2020-21 on October 1. Sky currently share rights with pay-television broadcast BT Sport in three-season deals, from 2017-18 to 2019-20.

Most recent

Social media giant Facebook’s challenges around its Copa Libertadores coverage in Latin America have convinced it that non-exclusive rights models form “one of the best ways” of breaking into markets where entrenched viewing habits restrict the potential for exclusive rights to grow engagement with the platform.

The Football Association rejected a higher bid for domestic FA Cup rights for the 2021-25 cycle from incumbent pay-television broadcaster BT Sport in favour of commercial broadcaster ITV, SportBusiness Media understands, in a move that took the competition exclusively free to air in the UK.

Spanish football’s LaLiga extended its rights deal in China with Wuhan DDMC Culture in May without going to market, where it would have faced a tough task maintaining its income, SportBusiness Media understands. The Chinese rights market has cooled since the previous deal was agreed, and DDMC is thought to be paying the league a strong rights fee.

South African pay-television operator Multichoice is facing the biggest challenge in its 26-year history in the form of a two-pronged regulatory attack on its dominant position in the country’s sports-rights market.