US media group NBCUniversal has confirmed Rhys Beer is to take up the newly created role of vice-president of sports distribution and business development at the company.
Beer will join NBCU from UK digital sports media company Perform, where he was commercial director.
In his new role, Beer will identify opportunities and partnerships to drive distribution and revenue for NBCU’s current sports content portfolio.
In addition, Beer will search for strategic opportunities to expand NBCUniversal’s sports rights portfolio in order to grow its international syndication business. He will also identify channel development strategies, including carriage, licenced channels, and joint ventures or branded content blocks with strategic partners.
Based in London, Beer will report directly to Don McGregor, executive vice-president of international television distribution.