Athletes Unlimited secures two-year ESPN rights deal
Agreement focused on women's softball, lacrosse leagues
Athletes Unlimited Softball unveils international broadcast partners for 2021 season
Athletes Unlimited, the start-up network of professional sports leagues, is significantly expanding the reach of its second softball season with a series of international media rights deals that stretch …
Athletes Unlimited secures RSN distribution deal, Topps partnership
Women’s sports league developer Athletes Unlimited is expanding its reach and visibility by securing a distribution deal with three regional sports networks for its 2020 softball season.
Athletes Unlimited softball league secures CBS, ESPN broadcast deals
Women's sports league developer Athletes Unlimited has secured broadcast agreements with CBS Sports and ESPN for its inaugural softball season, which is due to take place at Parkway Bank Sports Complex…
Mediapro and Wave agree short-form content deal for Liga MX and WBSC events
Mediapro, the production and rights agency group, has reached a short-form content distribution deal with Wave, the sports social media content company, covering leading Liga MX football clubs and WBSC…
Sky NZ to cover ‘home’ under-18 Men’s Softball World Cup
Pay-television broadcaster Sky New Zealand has been awarded exclusive rights in the country to the upcoming under-18 Men’s Softball World Cup.
WBSC awards CBC, FloSports softball Americas Olympic qualifier rights
The World Baseball Softball Confederation has awarded public broadcaster CBC and OTT service FloSports exclusive rights in Canada and the US, respectively, to the Women's Softball Americas Qualifier for…
Mediapro picks up WBSC rights in Americas until 2022
Spanish agency Mediapro has secured exclusive media rights across the Americas until 2022 for all of the World Baseball Softball Confederation’s flagship international competitions.
WBSC strikes rights deals for softball Olympic qualifier
The World Baseball Softball Confederation has agreed a host of broadcast rights deals for its Women’s Softball Europe/Africa Qualifier event for the 2020 summer Olympic Games.
World Softball to stream Championship on YouTube, Česká Televize acquires rights
The World Baseball Softball Confederation has said it will provide a global live stream of all matches from the 2019 men’s Softball World Championship on video-sharing platform YouTube, while it has a…
Record reach secured for Women’s Softball World Championship
The World Baseball Softball Confederation has said broadcast and online rights agreements covering 84 countries and territories have been reached for the upcoming Women's Softball World Championship
Eleven Sports signs US-focused partnership with FloSports
Sports-streaming service FloSports has reached an agreement with international sports broadcaster Eleven Sports to distribute a programming feed of a range of events to its subscribers in the United States
ESPN extends long-running deal with Big South Conference
US sports broadcaster ESPN has struck a multi-year extension to its rights deal with college sports organisation the Big South Conference
ESPN to showcase World Cup of Softball
US sports broadcaster ESPN has sealed a rights deal with USA Softball to show coverage of the annual World Cup of Softball.
WBSC engages deFrias Management Group to expand global reach
The World Baseball Softball Confederation has appointed Canadian marketing and management consulting firm deFrias Management Group (dMG) to expand its broadcast distribution and increase its number of global partnerships.
MEDIA RIGHTS: From November 27 to December 10
Media rights clips from November 27 to December 10
WBSC secures rights deals for Oceania softball tournament
The World Baseball Softball Confederation has agreed a number of broadcast deals for the Oceania qualifying competition of the 2015 Men’s Softball World Championship.