BeIN announces international Conmebol club rights deal

BeIN Media Group has confirmed a four-year deal for rights to the South American Football Confederation’s (Conmebol’s) club tournaments across a host of markets in which it operates.

The contract for the Copa Libertadores, Copa Sudamericana and Recopa Sudamericana runs from 2019 to 2022 and covers exclusive rights in the US, Canada, Australia, New Zealand and 24 territories in the Middle East and North Africa.

The agreement means the Copa Libertadores will be shown on beIN Sports in the US, Canada, Australia and New Zealand for the first time. BeIN will broadcast live all 262 matches per year from the Libertadores and Sudamericana across linear and digital channels.

The deal was brokered by FC Diez Media, a joint venture between digital media company DAZN Group and the IMG agency, set up to advise Conmebol on its commercial rights for club competitions.

Most recent

Social media giant Facebook’s challenges around its Copa Libertadores coverage in Latin America have convinced it that non-exclusive rights models form “one of the best ways” of breaking into markets where entrenched viewing habits restrict the potential for exclusive rights to grow engagement with the platform.

The Football Association rejected a higher bid for domestic FA Cup rights for the 2021-25 cycle from incumbent pay-television broadcaster BT Sport in favour of commercial broadcaster ITV, SportBusiness Media understands, in a move that took the competition exclusively free to air in the UK.

Spanish football’s LaLiga extended its rights deal in China with Wuhan DDMC Culture in May without going to market, where it would have faced a tough task maintaining its income, SportBusiness Media understands. The Chinese rights market has cooled since the previous deal was agreed, and DDMC is thought to be paying the league a strong rights fee.

South African pay-television operator Multichoice is facing the biggest challenge in its 26-year history in the form of a two-pronged regulatory attack on its dominant position in the country’s sports-rights market.