Asia-Pacific

Pay broadcaster Premier Sports Asia has acquired exclusive live rights in more than 20 markets in Asia for Australia's National Rugby League in a five-year deal from 2023 to 2027

The deal considerably strengthens beIN’s portfolio in the region and should quieten, at least in the short term, debate over the company’s commitment to Asia.

Local sources say that Fifa’s sales team is already active in the region for sales to the 2026 tournament – to be held across the US, Mexico and Canada – and has been speaking with media companies to ‘warm up’ the market ahead of negotiations next year.

Fifa made the decision to move APAC media rights sales in-house earlier this year and is thought to have notified its two current sales agencies in the region, Infront and Dentsu, several months ago.

Pay-television broadcaster beIN Sports is finalising a multi-year deal beginning in 2023 for Formula 1 rights across its Asian markets, SportBusiness understands

OneFootball has appointed Sportfive executive Sebastian Seifert to lead its strategy in the Asia-Pacific region

Pay-television broadcaster beIN Sports has secured English Football League (EFL) broadcast rights in a host of its territories in a deal covering the 2022-23 and 2023-24 seasons, SportBusiness understands

Broadcast solutions provider AE Live has announced the appointment of Stats Perform’s vice-president for Southeast Asia and Hong Kong, Simar Ghangas, as head of commercial for the Asia-Pacific region.

The Premier League’s latest round of rights sales in Apac is considered a major success, despite a substantial drop in overall value due to the collapse in the market in China.

Esports and gaming promoter ONE Esports is today launching a new television show, Gamer's Paradise, in partnership with presenting sponsor Marriott Bonvoy

The IMG agency has appointed Mark McFarlane as senior vice-president for strategic partnerships in Asia

The National Basketball Association has announced that Scott Levy, the executive vice-president and managing director of its NBA Asia division, will leave the organisation at the end of next month

Pay-television broadcaster beIN Sports will show the inaugural edition of the Premier Padel tour across 37 countries including Australia, France, New Zealand, Singapore and Turkey

The Asia Video Industry Association has appointed intellectual property lawyer Matthew Cheetham as general manager of the Coalition Against Piracy (CAP)

Competition between budding pan-regional players SPOTV and Eleven helped the Badminton World Federation increase the value of its media-rights in a string of Asia-Pacific markets in a recent deal.

Eclat Media Group has acquired English Premier League media rights in Japan and South Korea for the next cycle, beginning 2022-23, SportBusiness understands