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Brazilian Football Confederation spells out targets for new rights tender

The Brazilian Football Confederation (CBF) has said it is targeting a minimum of $148m (€125.3m) through its new rights sales process for national team games.

The CBF last month engaged the Synergy Football agency in an advisory role to aid the sale of media rights to national team games. The CBF is seeking to market the rights in Brazil for the period covering November 2017 through to the 2022 Fifa World Cup in Qatar and gave further details behind the procedure at an event held on Friday.

The rights will be split into two packages and include 37 games in total. These are nine qualifying games for the 2022 World Cup, plus 28 friendly matches played by the Brazilian national team.

Package A grants the rights to broadcast all games across any television or digital media platform, while Package B offers the non-exclusive rights across digital media platforms. The CBF has set a minimum price guideline of $3.5m per game for Package A and $500,000 per match for Package B.

The sales process ends a period in which the CBF has taken an in-house approach to marketing its rights. In May, the governing body adopted a new means of broadcasting friendly matches played by its national team after electing not to award the rights to media group Globo.

Globo had held the rights to Brazil’s friendly games, but its deal expired at the end of 2016 and a new agreement was not reached. Brazil faced Argentina and Australia in friendly games in Melbourne on June 9 and June 13, respectively. 

The CBF elected to assign television rights for the games to public-service broadcaster TV Brasil and free-to-air network TV Cultura, while also live streaming the matches via its CBF TV platform.

The deadline for submission of bids under the new tender process has been set at September 19.