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Mediapro seals Globo deal for Brazilian football rights

The Mediapro agency has agreed a sublicensing deal with Brazilian media company Globo to market international rights to the country’s domestic football tournaments.

The deal, which covers Europe and Asia, will run for the four seasons from 2015-16 to 2018-19.

It includes at least 153 games per season from the Campeonato Brasileiro Série A top tier and the São Paulo State League, plus magazine programmes such as Footbrazil for all media platforms.

Globo has retained distribution rights in the Americas.