Mediapro seals Globo deal for Brazilian football rights

The Mediapro agency has agreed a sublicensing deal with Brazilian media company Globo to market international rights to the country’s domestic football tournaments.

The deal, which covers Europe and Asia, will run for the four seasons from 2015-16 to 2018-19.

It includes at least 153 games per season from the Campeonato Brasileiro Série A top tier and the São Paulo State League, plus magazine programmes such as Footbrazil for all media platforms.

Globo has retained distribution rights in the Americas.

Most recent

Pay-television broadcaster BT Sport took advantage of Sky’s long-running concerns over wrestling body WWE’s OTT service to grab WWE rights in the UK and Ireland from its rival at a steep discount, SportBusiness Media understands.

As TikTok has grown into one of the world's most popular social-media apps during the past year, the short-form video-sharing platform has become an important tool for sports rights-holders to expand and engage their fanbases. 

Turkish agency Saran has negotiated a price reduction for rights to the English Premier League for the 2019-22 cycle, SportBusiness Media understands, the first time it has achieved this since acquiring the property at the turn of the decade.

Mola TV, the new entrant to Indonesia’s sports broadcasting market, is employing a novel strategy straddling pay-television, free-to-air and digital distribution channels to exploit the Premier League rights it has acquired for the upcoming 2019-22 cycle.