The Turner Sports division of US cable-television broadcaster Turner Broadcasting System has signed a first-of-its-kind agreement with Caesars Entertainment to develop gaming-themed content for sports fans.
As part of the agreement, Caesars Palace Las Vegas will house a Bleacher Report-branded studio originating from inside its sports book. Bleacher Report is owned by Turner.
The new studio will serve as the central hub for the creation of gaming-themed programming and editorial content, which will be distributed through the Bleacher Report website and the B/R App. The studio is currently under development, with additional details to be unveiled in the coming months.
Caesars will also feature prominently as a Bleacher Report gaming category partner, benefiting from integration across content offerings and distribution platforms. Additionally, Caesars becomes a presenting sponsor of select programming airing across Turner’s linear networks, while it will also benefit from opportunities for co-produced programming and events.
Lenny Daniels, president of Turner Sports, said: “The sports gaming industry is rapidly growing and Turner is poised to be an industry leader in the development of gaming-themed content experiences.
“Gaming content will be a key driver for increasing fan engagement across all platforms, including time spent watching live sporting events and other criteria that impact television viewership. We’re excited to form this groundbreaking relationship with Caesars, a proven leader in sports gaming, as we collaborate to deliver the best gaming-themed content experiences for our fans.”