CEV engages Sportradar for new OTT volleyball platform

The European Volleyball Confederation (CEV) has teamed up with sports and betting-related services company Sportradar to launch eurovolley.tv, a new OTT service.

The CEV hopes the new platform will help create “a new era of fan experience, engagement and interaction” for European volleyball.

The launch of eurovolley.tv coincides with the start of the fourth round/pool stage of the 2019 CEV Volleyball Champions League on November 20. Eurovolley.tv will show these matches, along with other CEV volleyball, beach volleyball and snow volleyball competitions.

Sportradar will also work with CEV to provide fans with access to an archive of matches from previous Volleyball Champions Leagues and other competitions. This content will be available from early next year.

The service will cost €7.99 ($9) a month and fans who register before December 31 will be entitled to a free trial month.

CEV president Aleksandar Boričić said: “We are constantly striving for innovation and are working hard to modernise volleyball and provide fans with the ultimate volleyball experience. The launch of this OTT platform is just the reflection of our strategic vision and determination to break new ground in order to bring volleyball closer to as many people as possible, with a focus on the younger generation.”

Sportradar has been a CEV partner for more than 10 years.

Most recent

Pay-television broadcaster BT Sport took advantage of Sky’s long-running concerns over wrestling body WWE’s OTT service to grab WWE rights in the UK and Ireland from its rival at a steep discount, SportBusiness Media understands.

As TikTok has grown into one of the world's most popular social-media apps during the past year, the short-form video-sharing platform has become an important tool for sports rights-holders to expand and engage their fanbases. 

Turkish agency Saran has negotiated a price reduction for rights to the English Premier League for the 2019-22 cycle, SportBusiness Media understands, the first time it has achieved this since acquiring the property at the turn of the decade.

Mola TV, the new entrant to Indonesia’s sports broadcasting market, is employing a novel strategy straddling pay-television, free-to-air and digital distribution channels to exploit the Premier League rights it has acquired for the upcoming 2019-22 cycle.