HomeNewsNorth America

Concacaf appoint Heidi Pellerano as CCO

The Confederation of North, Central America and Caribbean Association Football (Concacaf) has appointed Heidi Pellerano as its new chief commercial officer, in a role that will oversee departments including media distribution and broadcast productions.

Pellerano will begin her new role on February 25 and will be based in Miami, reporting directly to general secretary Phillippe Moggio.

Pellerano has worked most recently as executive vice president of brands at Wasserman Media Group, along with past experience at sports consulting firm OnSport and the Women’s National Basketball Association.

Concacaf president Victor Montagliani, said: “Ms. Pellerano will play a crucial role in helping to build existing and new partnerships, while expanding our digital and distribution capabilities.”

Most recent

Social media giant Facebook’s challenges around its Copa Libertadores coverage in Latin America have convinced it that non-exclusive rights models form “one of the best ways” of breaking into markets where entrenched viewing habits restrict the potential for exclusive rights to grow engagement with the platform.

The Football Association rejected a higher bid for domestic FA Cup rights for the 2021-25 cycle from incumbent pay-television broadcaster BT Sport in favour of commercial broadcaster ITV, SportBusiness Media understands, in a move that took the competition exclusively free to air in the UK.

Spanish football’s LaLiga extended its rights deal in China with Wuhan DDMC Culture in May without going to market, where it would have faced a tough task maintaining its income, SportBusiness Media understands. The Chinese rights market has cooled since the previous deal was agreed, and DDMC is thought to be paying the league a strong rights fee.

South African pay-television operator Multichoice is facing the biggest challenge in its 26-year history in the form of a two-pronged regulatory attack on its dominant position in the country’s sports-rights market.