The Confederation of North, Central America and Caribbean Association Football (Concacaf) has appointed Heidi Pellerano as its new chief commercial officer, in a role that will oversee departments including media distribution and broadcast productions.
Pellerano will begin her new role on February 25 and will be based in Miami, reporting directly to general secretary Phillippe Moggio.
Pellerano has worked most recently as executive vice president of brands at Wasserman Media Group, along with past experience at sports consulting firm OnSport and the Women’s National Basketball Association.
Concacaf president Victor Montagliani, said: “Ms. Pellerano will play a crucial role in helping to build existing and new partnerships, while expanding our digital and distribution capabilities.”