Czech public-service broadcaster CTV acquired rights for the Uefa Europa League in a three-year deal, from 2012-13 to 2014-15.
CTV will have the first-pick game per matchnight and will also show a weekly highlights programme on its free-to-air CT4 channel.
The deal also includes internet and mobile rights. The deal was brokered by the Team Marketing agency.
Uefa is yet to award the remaining Europa League rights in the Czech Republic.