Japanese advertising giant Dentsu is set to acquire an undisclosed stake in Perform Group, the digital sports-media company that operates OTT service DAZN.
No information has been provided regarding the value of the transaction or the shareholding involved.
Dentsu said on Friday that it had “responded to the equity investment opportunity in Perform Group”.
Perform added: “Perform Group Financing plc is pleased to announce that Perform Group Limited, our ultimate parent company, has signed definitive documents with Dentsu Inc. in respect of a new equity investment in the share capital of Perform Group Limited. The closing of the new equity investment will be subject to certain customary conditions, including receipt of applicable regulatory approvals.”
Perform told SportBusiness.com this (Monday) morning that no further details would be provided at this stage.
Japan was one of the four countries in which DAZN initially launched in August 2016.
Last month, Perform struck a deal to acquire a rival service in Japan operated by telco SoftBank, with the rights portfolio held by SportsNavi Live falling under the wing of DAZN.
Under the deal, DAZN acquired rights for Japanese B.League basketball, as well as five matches per week from football’s English Premier League and Spanish LaLiga through to the end of the 2018-19 and 2019-20 seasons, respectively.