The European Handball Federation has increased the value of its global media and marketing rights by up to 300 per cent in a new deal with a joint venture comprised of the Infront agency and digital media company Perform.
Earnings from FC Diez Media’s sale of Copa Libertadores rights in South America have fallen below its internal targets, TV Sports Markets understands, but the joint venture is still on track to meet its guarantee.
Digital media specialists Perform this month agreed to pay an increase of about 30 per cent to retain Spanish LaLiga media rights across Germany, Austria and Switzerland.
FC Diez Media, the joint venture between the IMG agency and digital media company Perform, is making radical changes to the way Copa Libertadores and Copa Sudamericana media rights are sold, to drive competition in the marketplace and recoup their aggressive minimum guarantee.
Perform and the IMG agency this week unveiled their new joint venture, FC Diez Media, for the commercialisation of marketing and media rights to the Copa Libertadores and Copa Sudamericana. Perform’s Bruno Rocha talked to TV Sports Markets about the thinking behind the joint venture’s commercial strategy.
When FBI raids brought the Fifa scandal to public attention in May 2015, one of the burning questions was: how will football benefit from the crackdown on corruption? The outcome of the Conmebol tender this week provided the clearest answer so far.
Conmebol, the governing body for South American football, is hoping for a solid increase in the value of its global Copa Libertadores and Copa Sudamericana commercial rights.
The International Basketball Federation (Fiba) has secured a small fee from Fox Sports Australia for rights to its national-team competitions.
The International Basketball Federation (Fiba) is set to more than double its annual media-rights income compared to the previous cycle, boosted by a lucrative deal in China and strong increases in key markets.
Increasing the number of live Premiership Rugby matches broadcast had an “immediate and tangible” impact on its international distribution and income, according to the league’s commercial director Dominic Hayes.
The British Basketball League’s six-season deal with the Perform Group last month marks the completion of the league’s commercial revamp and sets a clear course for its future.
The Perform Group believes the profitability of DAZN, is a realistic aim within three years in Germany, despite a current outlay of more than €45m ($50.9m) per year on sports rights.