Group Nine Media has struck a deal with Discovery Communications that will allow the digital media company’s NowThis service to act as a social video production and distribution provider for Eurosport’s Olympic Games coverage.
Eurosport will provide NowThis with access to its library of sports content and will be the initial European media partner in the launch of the NowThis Sports service, which is set to launch in May.
Eurosport will also be the exclusive advertising sales team for NowThis Sports in Europe.
Discovery, the parent company of Eurosport, announced a $100m investment in Group Nine in October.
Eurosport has rights across Europe to the Olympics from 2018 to 2024, excluding Russia and not including France from 2018 to 2020. Eurosport will be the official broadcaster of the Games in the UK in 2018 and 2020.