Telco TDC Group’s entry into Danish EPL rights market may boost competition ahead of Superliga tender
The PGA Tour this week future-proofed its international business, setting up a joint venture with Discovery for its media rights outside the US in a 12-year, $2bn (€1.72bn) deal.
Discovery Communications secured three late sublicensing rights deals ahead of last month’s winter Olympic Games, taking it closer to its sublicensing revenue target.
Discovery Communications has so far recouped more than 70 per cent of its internal target from sublicensing Olympic Games media rights across Europe, according to TV Sports Markets research.
Public-service broadcaster UA:PBC has acquired rights in Ukraine to the 2018 and 2020 Olympic Games at a considerable uplift on the cost of the 2014 and 2016 Games.
Italian public-service broadcaster Rai is understood to be close to a sublicensing deal with Discovery Communications to acquire rights to the 2018 and 2020 Olympic Games.
Uefa has increased the value of Europa League media rights in Scandinavia by about 45 per cent in deals with TV2 in Norway and Discovery Communications in Denmark and Sweden.