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DNAP takes Red Bull Media House content to Indian subcontinent

The Discovery Networks Asia-Pacific division of US media and entertainment company Discovery Communications has agreed a content partnership with the Red Bull Media House media company.

Terms of the agreement were not disclosed, but DNAP has acquired rights to Red Bull Media House’s factual and lifestyle programming across a variety of genres, including sports, on the Indian subcontinent.

Highlights of the partnership include exclusive rights to the mountain biking film ‘Where the Trail Ends’ and ‘The Art of Flight’ snowboarding film.

DNAP will also air ‘The Art of Flight’ series that goes behind the scenes of the movie with its star Travis Rice; and ‘Danny MacAskill’s Imaginate,’ a program that takes viewers inside the most ambitious and innovative project yet from the popular Scottish trials rider.