DSI by Inverleigh, the commercial arm of Australian television content group Inverleigh, is to rebrand as ‘Inverleigh’ in order to move in line with all other divisions operated by its parent company.
Since launching four years ago, DSI has distributed a range of premium sports content to more than 230 broadcasters around the world.
Through its Intrepid Production and Vertiscope in-house production and development divisions, the group has also built a library of over 2,000 hours of sports entertainment content.
As part of the rebrand, DSI has also launched a new brand, tag line, logo and website.
Peter Wraith, chief executive of Inverleigh, said: “The decision to create one single commercial brand now makes sense as a next step for the group – it will strengthen our competitiveness and streamline our operations, while enabling Inverleigh to boost its position in the global content market.”