Dutch public-service broadcasters launch sports channel

The channel’s raison d’être is to provide additional live coverage of the big championships of Olympic sports. This weekend it will show coverage of the swimming world championships and next month it will show additional coverage of the athletics World Championships in Berlin.

Sport 24 will operate as a branded programming block on the public-service parliamentary channel, Politiek 24, and will only run during sporting events. NOS said that the channel will not be used to cover for “top events” such as big football tournaments.