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EBU secures wide-ranging sports content partnership with Deltatre

The European Broadcasting Union consortium of free-to-air broadcasters has entered into a digital and television content partnership with sports media and technology company Deltatre.

The EBU and Deltatre will work together to deliver next-level content for the use of sports federations and rights holders around the world via first-screen, second-screen and digital channels.

The partnership will include the collection of in-game data at sports venues as well as the production of content, directly generating the likes of data feeds, digital live streams, near-live video clips and graphics assets.

EBU will also utilise the satellite and fibre networks operated by its television production property Eurovision to deliver broadcast quality and digital content from sports venues.

The two parties will make use of cloud-based solutions for secure real-time access, storage and editing. All digital content will be published through cloud origins and APIs.

EBU and Deltatre will deploy a dedicated private infrastructure at venues as well as at the broadcasters’ premises to deliver all live and quasi-live content produced at-venue, as well as non-live complementary content from archives and other sources.

In addition, direct-to-fan, white-label digital solutions will be used to deliver more content produced on-site beyond the multilateral production.

Graham Warren, director of network at the EBU, said: “Our ability to deliver highly secured feeds, both video and data, as well as our advanced technical infrastructure at both ends of EBU’s global private transmission network, when combined with Deltatre’s experience and capabilities in the digital world, provide a service solution that is unique in the marketplace today.”

Gilles Mas, digital host services director at Deltatre, added: “Our successful collaboration with EBU began last August, through the Uefa Next Generation Digital Production and services program, which brings unprecedented new value to fans and broadcasters. We want to expand what we already have done together in football to many other sports.”