European Broadcasting Union (EBU)
Infront has beaten competition from rival agency IMG and the European Broadcasting Union to hold on to the international skiing federation’s global media and marketing rights.
The International Paralympic Committee secured an increased rights fee and wider coverage from its renewal with the European Broadcasting Union last month.
Amaury Sport Organisation has increased the value of its Tour de France media rights across Europe by just under 20 per cent following a renewal with the European Broadcasting Union this month.
Despite the addition of new events to its recent deal for Fédération Internationale de Natation (Fina) rights, the European Broadcasting Union will pay a similar fee as in its existing agreement.
Uefa’s latest deal for its national team rights in Austria is evidence of a change in strategy for sales in Europe from 2018-19, as European football’s governing body attempts to meet its targets for both revenue and exposure.
The European Broadcasting Union’s new, more hard-nosed and aggressive strategy was the main factor behind its renewal of International Biathlon Union rights this week, TV Sports Markets understands.
Union Cycliste Internationale president Brian Cookson said it sold its rights to the European Broadcasting Union as the EBU was “the best player in the market to place our events on free-to-air broadcasters across Europe”.
The European Broadcasting Union is in the process of finalising a long-form contract for international rights to Swiss skiing federation events, TV Sports Markets understands.
The creation of a multi-sport European Championships from 2018 is part of an attempt to de-clutter a congested sporting schedule, and to help summer sports benefit from each other’s popularity.
The European Broadcasting Union’s chances of winning the rights to the Olympic Games from 2018 to 2024 were undermined by two internal splits, TV Sports Markets understands.
Audiences for the Olympic Games will not fall across Europe following the new long-term deal with the Discovery Communications media group, the International Olympic Committee told TV Sports Markets this week.
The European Broadcasting Union signed off a deal for the Euro 2016 tournament in 26 territories late last month in a contract worth considerably less than its deal for Euro 2012.
The European Broadcasting Union is in advanced stages of negotiations with Uefa over a deal for Euro 2016 football rights in 27 territories, TV Sports Markets understands.