EBU’s Killane: Clip carve-outs for athletes the future for sports’ digital approach

Hungary's Csanad Gemesi v Poland's Szymon Hryciuk in the men's fencing tournament at the European Games on June 25, 2023. (Photo by Sebastian Frej/MB Media/Getty Images)
Hungary's Csanad Gemesi v Poland's Szymon Hryciuk in the men's fencing tournament at the European Games on June 25, 2023. (Photo by Sebastian Frej/MB Media/Getty Images)

Carving out digital clips to be used in-competition by athletes and sports bodies looks set to become the norm in media rights negotiations for events below the top tier, according to Glen Killane, executive director at Eurovision Sport.

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