The English Football League has agreed a deal with UK public-service broadcaster the BBC to jointly produce an archive of footage dating back to the 1950s.
BBC Motion Gallery, the clip licensing business unit of BBC Worldwide, the broadcaster’s commercial arm, has been appointed to manage the digitisation and licensing of the archive rights until 2016.
Under the agreement, BBC Motion Gallery will work with two partners, Thought Equity Motion, which specialises in cloud computing, access and licensing services, and production company North One Television. Thought Equity Motion will be responsible for digitising content from the Football League and licensing it in North and South America, Asia and Australasia. North One Television will create programming from the archive.
Richard Heaselgrave, the Football Chief Commercial Officer said: “Over the last sixty years, the Football League has delivered some of the most famous and iconic moments in sports broadcasting. Through this agreement, football history will live on and give broadcasters and advertisers the chance to share it with fans across the globe.”