European Professional Club Rugby (EPCR) has finalised its international media rights sales strategy for the next three seasons after appointing the Infront agency and River Media Partners, the UK-based boutique rights agency, to three-year contracts.
EPCR was already working with River Media Partners on its international rights sales and the dual strategy announced today (Tuesday) comes after a tumultuous time for the rugby body since the onset of the Covid-19 pandemic amid legal wrangles with RDA, its former rights distribution agency.
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