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Eredivisie extends international rights deal with IMG

The IMG agency has renewed its deal to market the international media rights to the Eredivisie, the top tier of club football in the Netherlands.

The new four-year deal will cover the 2018-19 to 2021-22 seasons. IMG’s previous deal with the league had been due to expire at the end of the 2017-18 campaign.

The extended deal also covers the league’s international online live broadcasting rights.

Michael Mellor, senior vice-president of IMG Media, said: “We are delighted to have extended our relationship with the league past the 20-year mark and will continue to help expand the market for Dutch football across the globe.”

IMG first partnered with the Eredivisie in 2000.

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