The IMG agency has renewed its deal to market the international media rights to the Eredivisie, the top tier of club football in the Netherlands.
The new four-year deal will cover the 2018-19 to 2021-22 seasons. IMG’s previous deal with the league had been due to expire at the end of the 2017-18 campaign.
The extended deal also covers the league’s international online live broadcasting rights.
Michael Mellor, senior vice-president of IMG Media, said: “We are delighted to have extended our relationship with the league past the 20-year mark and will continue to help expand the market for Dutch football across the globe.”
IMG first partnered with the Eredivisie in 2000.