Swedish communications technology company Ericsson has resurrected the Red Bee Media name after opting to rebrand its Broadcast and Media Services business.
Ericsson Broadcast and Media Services will be renamed Red Bee Media, effective today (Thursday).
The Red Bee Media name and brand identity will apply to all of Ericsson’s Broadcast and Media Services businesses worldwide. As part of this change Red Bee Media is now an independent business fully owned by Ericsson with operations in Australia, France, Germany, the Netherlands, Spain, Sweden, the UK, United Arab Emirates, and the US.
Steve Nylund, chief executive of Red Bee Media, said: “We looked at not only our vision and strategy for the future but also what we, as a business, now stand for. The Red Bee Media brand has a long and rich heritage in TV and media and is well recognised across the industry.
“Adopting this brand will enable us to strengthen our position as an independent and agile media services organisation. It will provide the basis for our business, our people and our clients to unify around a shared identity that represents our purpose, brand positioning and values.”
Red Bee Media is a leading provider of broadcast and media services, whose client list includes UK pay-television broadcaster BT Sport, commercial broadcasters ITV and Channel 4 and French pay-television broadcaster Canal Plus.
It is headquartered in the UK and employs around 2,500 broadcast and media specialists globally. Its services portfolio spans media management, playout, OTT, access services, content discovery and creative services and sports graphics and analysis solutions.
Red Bee Media was rebranded as Ericsson Broadcast and Media Services in May 2015 following its takeover by the Swedish company a year earlier. Ericsson acquired Red Bee from Creative Broadcast Services Holdings – an entity controlled by Macquarie Advanced Investment Partners.