Spotify has said sports broadcaster ESPN will be one of its initial partners as it seeks to diversify from its core music streaming business into video content.
The Swedish firm made the announcement yesterday (Wednesday) with the goal of steering its base of music listeners towards video.
Along with ESPN, Spotify said entertainment, news and video clips will also be provided from the likes of ABC, BBC, Comedy Central, Condé Nast Entertainment, Fusion, Maker Studios, NBC, TED and Vice News.
The new content and features are launching this week for users in the US, UK, Germany and Sweden, with additional territories to follow. Spotify has yet to indicate whether it is selling video advertising for the content it’s licensing.
Along with its venture into video, the company has also unveiled a Spotify Running service and a partnership with US sportswear giant Nike.