European sports viewing survey, 2009

Barcelona’s defeat of Manchester United in the Uefa Champions League final was the most-watched sports event in both Spain and the UK. The final also made the top five sports audiences of the year in France and Italy.

World Cup qualifying matches were the top draws elsewhere in the big five markets and also featured among the highest sports audiences of the year in Turkey and Sweden. Shaktar Donetsk’s successful Uefa Cup campaign took three of the top five audiences in the Ukraine.

For the full survey, see the latest issue of TV Sports Markets.