International sports broadcaster Eurosport has strengthened its coverage of tennis grand slam Wimbledon by acquiring the rights to the championships in a further 16 countries.
Through its latest three-year agreement with the All England Lawn Tennis Club, which operates Wimbledon, Eurosport will show all matches from the 2017 to 2019 tournaments on its television channels and Eurosport Player live and on-demand digital service in Albania, Bosnia-Herzegovina, Bulgaria, Croatia, Finland, Hungary, Iceland, Kosovo, Macedonia, Montenegro, Netherlands, Norway, Romania, Serbia, Slovenia and Sweden.
The deal marks the first time Eurosport will broadcast Wimbledon in the 16 markets, with the coverage being shown on an exclusive basis in Albania, Bulgaria, Finland, Hungary, Iceland, Norway, Romania and Sweden.
Peter Hutton, Eurosport chief executive, said: “We’re building a long-term partnership with The All England Club which supports Eurosport’s strategy to secure premium must-have content, made available to fans on any device.”
The new agreement means Eurosport will show all four grand slam tournaments – Wimbledon, the Australian Open, Roland-Garros and the US Open – in 25 countries across Europe. The announcement marks a significant expansion, with Eurosport having held no Wimbledon rights as recently as 2014 before showing the championships in Belgium from 2015.