All England Lawn Tennis Club (AELTC)
Online streaming platform Tencent agreed a late deal for non-exclusive live digital Wimbledon rights in China for less than the price paid by LeSports before its deal was terminated.
Sports broadcaster Eurosport has completed its set of grand slam tennis rights in Turkey and Central Asia, acquiring Wimbledon rights from Saran Media in a three-year deal.
Swiss public-service broadcaster SRG is in advanced discussions to renew its deal for Wimbledon tennis media rights, TV Sports Markets understands.
International sports broadcaster Eurosport has greatly increased its spend on Wimbledon media rights across Europe following a host of new deals agreed in recent weeks.
Eurosport continued its gradual rise from a basic-tier to a premium pay-television broadcaster this month in Russia, following deals for National Hockey League and Wimbledon tennis rights.
Pay-television broadcaster Fox Sports has positioned itself as the home of tennis in the Netherlands following deals for ATP and WTA rights in recent weeks.
The BBC paid a significant increase to retain rights to the Wimbledon tennis championships, one of its crown jewels, despite cuts elsewhere in its sports budget.
The Wimbledon tennis championships may be steeped in tradition, but the All England Lawn Tennis Club has adopted a forward-thinking and pragmatic sales approach which is reaping dividends.
Interview with Mick Desmond, commercial director of the All England Lawn Tennis Club, on its global rights strategy and the Wimbledon 'brand’.
Rupert Murdoch-owned media companies Fox International Channels and Star India have maintained their grip on the Wimbledon Championships, renewing deals in East Asia and the Indian subcontinent respectively.
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