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Eurosport makes shooting commitment with ISSF deal

International sports broadcaster Eurosport has signed a wide-ranging rights agreement with the International Shooting Sport Federation (ISSF).

The length of the partnership was not disclosed but the deal is designed to provide the sport with exposure ahead of the 2020 summer Olympic Games in Tokyo.

Eurosport will provide coverage of flagship ISSF events across Europe and the Asia-Pacific regions in up to 65 countries. Events will include World Cups and European Championships, with coverage to be distributed across Eurosport’s television channels and the Eurosport Player on-demand service.

Coverage will be supported by an integrated digital and linear advertising campaign, with Eurosport to also produce a range of bespoke editorial content to engage large audiences.

Content will include a three-part ‘Sport Explainer’ series that will outline the intricacies of pistol, rifle and shotgun, while the three-part ‘Athlete Spotlight Session’ will provide fans with an insight into the sport’s best shooters.

The agreement ensures Eurosport viewers will be able to watch year-round coverage of over 75 per cent of the disciplines that will be contested at Tokyo 2020.

Shooting was one of the nine sports on the programme at the first modern Olympics in 1896 and has been contested at the Games ever since, with the exception of 1904 and 1928.