The International Basketball Federation (Fiba) and sports marketing agency Two Circles have formed a long-term strategic venture for the development and commercialisation of Fiba’s new Courtside 1891 direct-to-consumer platform, SportBusiness can reveal.
The two parties say the venture “will revolutionise the D2C market for basketball content globally”, giving Fiba a platform to engage basketball fans around the world and develop long-term relationships with fans, broadcasters and other stakeholders in the sport.
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