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Extreme E signs rights deal with Malaysia’s RTM

The Extreme E off-road racing series has agreed a three-season rights deal with Malaysian public-service broadcaster RTM.

The agreement has been signed ahead of the series’ inaugural season, which gets underway next January. The contract will run until the end of the 2023 campaign.

RTM will broadcast every Extreme E race as part of the deal.

Extreme E’s chief marketing officer Ali Russell said: “This deal harnesses audiences in a country that has a proven motor-racing fan base, and the relationship between ourselves and RTM, with a commitment until 2023, is the perfect way to reach a hungry viewership with our top-tier sporting product.”

Extreme E will feature events in Greenland, Brazil, Saudi Arabia, Nepal and Senegal. The series hopes to highlight the impact of human interference and climate change, and raise awareness of sustainability.

Extreme E has already signed rights deals with Fox Sports (in US, Canada and the Caribbean), Fox Sports Asia (Southeast Asia), Mediaset (Italy) and TVNZ (New Zealand). Each of these broadcasters will cover the series’ first three seasons, while a one-season deal has also been signed with BTRC in Belarus.

The series was launched by Formula E founder Alejandro Agag and former racing driver Gil de Ferran.