FanDuel, the fantasy sports, bookmaker and gaming company, has announced a multi-faceted partnership with OTT streaming service fuboTV.
As part of the deal, FanDuel’s betting data will be integrated into fuboTV’s streaming platform; FanDuel will be the exclusive sportsbook, online casino, horse racing and daily fantasy sports partner. The deal also includes a committed media buy making FanDuel the exclusive advertiser for fuboTV across all those categories.
The deal will start in New Jersey only but the intention is to integrate FanDuel sports betting data on the fuboTV platform in other states where sports betting is legal going forward.
The partnership is believed to be the first of its kind between a sports gaming company and a third-party OTT service in the US, and continues a year of fervent activity between sports media properties, leagues and teams with betting and data companies following last year’s Supreme Court ruling allowing states to legalize sports wagering.
Additionally, TVG and TVG2, horse racing networks affiliated with FanDuel, will be added to fuboTV’s packages for subscribers.