Française des Jeux has become the first French betting and gaming operator to utilise Live Channel Promotion, the near-live sports video content offering of sports data and technology company, Sportradar.
Parions Sport en Ligne, FDJ’s online sports betting offering, will utilise the service, which deploys machine learning and automation technologies in association with Sportradar’s technology partner, WSC Sports. Customers will be able to view 30-second near-live video clips of key moments from sports matches.
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