A new Ficci-KPMG report on the Indian entertainment industry forecasts that by 2013 there would be 149 million TV homes, 85 per cent of which will receive signals via cable and satellite.
The report says that the sports marketing business in India is worth Rs20 billion annually, of which cricket accounts for Rs18 billion, and is growing at a rate of about 20 per cent a year. Sports-related advertising stood at around Rs7 billion in 2008, up from Rs5 billion in 2005.