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FloSports to show UMass American football

OTT platform FloSports has acquired rights for University of Massachusetts home American football games.

The deal will cover the 2019 and 2020 seasons.

FloSports will offer live and on-demand coverage in the US of all six of the university’s regular-season home games per year via the FloFootball.com streaming service. The games take place between September and November annually.

The agreement was brokered by the university’s multimedia rights-holder, UMass Sports Properties, which is operated by the Learfield IMG College agency.

UMass Sports Properties has also extended a deal with regional sports network NESN for coverage of the 2019-20 American football season, according to director of athletics Ryan Bamford.

FloSports’ college American football coverage already includes several properties including New Mexico State University, which struck a deal until the end of the 2021 season last month.

The streaming service also signed a four-year deal with the Colonial Athletic Association in May, covering the conference’s roster of 22 sports, including American football.