Sportfive, IMG, Dentsu and Infront all made new bids early this week after making presentations at Uefa’s Nyon headquarters two weeks ago. Asia would appear to be the only prize left on the table, although even here some territories may yet be carved out. A direct broadcast deal is thought to be close in Malaysia, for example.
Uefa is already understood to be close to deals in Africa with Supersport for English-language rights and Canal Horizon for French-language rights. Talks are continuing in the Americas with ESPN and Fox, who have recently been competing with each other for top football rights.
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