US network Fox said that its coverage of the Super Bowl NFL American football championship game on Sunday attracted an average of 111.5 million viewers to set a new all-time audience record for a television programme in the country.
Fox said that the figure for the game, which the Seattle Seahawks won 43-8 against the Denver Broncos, was larger than the 111.3 million average registered for the NBC network’s coverage of the 2012 Super Bowl between the New York Giants and New England Patriots.
Sunday’s game also beat the previous record on Fox, set when 110 million tuned in to watch the Super Bowl in 2011 between the Green Bay Packers and Pittsburgh Steelers.
Three of the last four Super Bowls have set average viewing figure records in the US, according to audience measurement company Nielsen.
Fox also provided live coverage on Spanish-language channel Fox Deportes and, for the first time, the Fox Sports Go and FoxSports.com digital media platforms. Fox Deportes attracted an average of 561,000 viewers – the largest non-football audience in the channel’s history – while the live digital stream generated an average of 528,000 viewers, a new record for Fox, according to the Adobe Analytics audience measurement company.