Low-scoring Super Bowl LIII leads to lowest TV ratings in 10 years

The lowest-scoring Super Bowl in history led to predictably low television ratings.

The New England Patriots’ 13-3 victory over the Los Angeles Rams at Atlanta’s Mercedes-Benz Stadium averaged a 44.9 household rating in overnight metered markets on Sunday.

This represents the lowest-rated game since the 2009 Super Bowl, which drew a 42.1 and was the last time the game averaged fewer than 100 million viewers. The ratings were also down five per cent from 2018.

The audience peaked from 9.30-10pm Eastern Time with a 47.3 rating, corresponding with the end of the game.

On Monday afternoon, CBS revealed that the Super Bowl posted a Total Audience Delivery of 100.7 million viewers, across all platforms including CBS Television Network, CBS Interactive, NFL digital properties, Verizon Media mobile properties and ESPN Deportes television and digital properties.