MP&Silva has bid €90.5 million a year for a new two-year deal starting in 2010-11, ahead of offers from Mediapro (€79 million) and Sportfive, IMG (about €75-76 million each). Bids were also received from the B4 and Kentaro agencies. A number of individual country bids, made by Telesport (Romania), Tring TV (Albania) and Multimesh Broadcasting Company (Nigeria), were discounted.
The assembly is also set to make decisions on awarding the domestic rights for Serie A and Serie B highlights and radio rights.
For more details see the next issue of TV Sports Markets.