Gol TV expands football rights portfolio in Peru

Pay-television broadcaster Gol TV has struck domestic rights agreements in Peru with newly-promoted clubs UTC de Cajamarca and Pacífico and has sold rights for games featuring another top-tier football club, Sporting Cristal, to public-service broadcaster Peru TV in a sublicensing deal.

Gol TV will pay $1 million (€750,000) per year for the rights to games featuring UTC de Cajamarca in the country’s top division, the Copa Movistar Torneo Descentralizado, and the same amount for matches featuring Pacífico, according to the Peru 21 news website.

The lengths of the deals were not disclosed.

The length of Gol TV’s sublicensing deal with Peru TV for Sporting Cristal matches was also undisclosed. Gol TV’s agreement with the club is worth $2.5 million per year and will run for eight years, from 2013 to 2020.

Gol TV has now acquired rights for eight top tier clubs, with rival Media Networks Latin America, a division of telecommunications company Telefónica, having acquired rights for the division’s other eight clubs.

Peru 21 added that Gol TV’s eight rights deals are worth more than all-but one of Media Network’s agreements. Media Networks’ renewal with Alianza Lima is worth $4 million per year and is reportedly the most lucrative rights deal agreed by a club in Peruvian football history.

The website said that Gol TV has rights for at least the upcoming 2013 season with Universitario ($3.6 million per year), Universidad San Martín ($1.5 million), Juan Aurich ($1.5 million), José Gálvez ($1 million) and León de Huánuco ($1 million), as well as Sporting Cristal, UTC de Cajamarca and Pacífico.

The report added that Media Networks has rights deals with Cienciano ($950,000 per year), Universidad César Vallejo ($900,000), Melgar ($800,000), Sport Huancayo ($750,000), Real Atlético Garcilaso ($600,000), Unión Comercio ($600,000) and Inti Gas ($500,000) as well as Alianza Lima.