Research conducted by Google when considering a bid for the league’s rights for the period 2007-08 to 2009-10 – discovered when the league was given access to internal Google documents last year – has become an important part of the league’s claim for copyright infringement against Google and its user-generated internet video service, YouTube.
According to the league, the research – along with other fresh evidence presented to the Southern District Court of New York earlier this month – proves that Google was fully aware that there was a large volume of unauthorised Premier League material on YouTube and that it was able to assess the financial value it derived from it.
For the full story see the latest issue of TV Sports Markets.