The Lagardère Unlimited sports marketing division of media conglomerate Lagardère has announced it will centralise its European football resources.
The sole shareholder of the Sportfive agency, Lagardère Unlimited has a strong presence in the European football market, in particular in the rights sector in France and Germany.
The new pan-European platform will be led by Philipp Hasenbein in the position of ‘head of European football’. Hasenbein will remain as managing director of Sportfive Germany.
Hasenbein said: “We want to capitalise on our leading position in the European football market to further grow our business. I am convinced that a fully integrated and powerful platform will make us a stronger force and help us to even better service our partners, rights holders and sponsors across the board.”